Purple Intimacy®

Pop-up stores are becoming increasingly popular for short-term, limited edition sales of products. Nike and Gucci have done that very thing. Temporary in-store square footage rentals are also interesting; The Gap, for instance, recently “rented” a section of their New York retail stores to French fashion boutique Merci, who then in turn “rented” a section of their store.

This sort of collaborative marketing allows customers who are loyal customers of one brand to try out another while feeling as they had not abandoned their favorite brand. Since Purple Intimacy® is an adult online store, wouldn’t a pop-up store to showcase smaller, lesser-known brands not be worthwhile?