Purple Intimacy®

Pop-up stores are becoming increasingly popular for short-term, limited edition sales of products. Nike and Gucci have done that very thing. Temporary in-store square footage rentals are also interesting; The Gap, for instance, recently “rented” a section of their New York retail stores to French fashion boutique Merci, who then in turn “rented” a section of their store.

This sort of collaborative marketing allows customers who are loyal customers of one brand to try out another while feeling as they had not abandoned their favorite brand. Since Purple Intimacy® is an adult online store, wouldn’t a pop-up store to showcase smaller, lesser-known brands not be worthwhile?

The business of pleasure toys has evolved to the point that retail prices of $250 and above are not an obstacle to consumers, or retailers — we live in a tech-savvy world, and for the handful of us who have seen the growth, it is just amazing. When Intensity was brought to Purple Intimacy® for consideration, we jumped in head first. The technology is a step ahead of what’s out there now, but having seen all that has gone by we believe that the next great idea is only an imagination away. What do you think?